Start at the top with Marketing Strategy
We work with many clients who claim to have a marketing strategies but are actually failing to base it on the most important questions- Where do we want to be and how are we going to get there? Obvious...
View Article90% of digital marketing is building a customer database
Digital marketing offers a huge number of media channels, devices, networks and platforms. Across these channels a vast array of data is collected. Today customer databases are the powerhouses and new...
View ArticleTurning your newsletter into social email
Much discussion exists on whether or not email is going to “die”… Let’s summarise this before focusing on the more important best practices and how email communication can become the more powerful...
View ArticleSnapChat not under threat from poor cousin Instagram
Facebook’s failed purchase of SnapChat is clearly having some impact at Instagram HQ, with a rival photo sharing service. The $3billion deal is off and the development race is on. They clearly believe...
View ArticleSocial Media Battleground Christmas 2014
For social media marketers 2014 is a particularly exciting year. Social media has been around and growing to mass market and mainstream use now for approaching 10 years. The fight is on. Time has...
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